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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2014 AMA Supercross – Oakland Results

With three different racers tasting victory in the first three rounds of the 2014 AMA Supercross Championship, the season was shaping up to be one of the deepest and most competitive fields we’ve seen. But at Round Four at O.o Coliseum in Oakland, Calif., Ryan Villopoto showed why he remains the top dog, leading each lap for his second win of the season. The Kawasaki rider only trailed at the very start of the race, as Honda rider Vince Friese took the holeshot with Yamaha‘s Justin Brayton slotting in second through the first corner.

Yamaha Confirms Leaning Multi-Wheeler for 2014 – Will the Tesseract Concept Finally Become Reality?

Yamaha confirmed it plans to introduce a new Leaning Multi-Wheeler (LMW) vehicle for 2014. An accompanying image of a test unit in camouflage reveals two closely-aligned front wheels beneath a broad fairing. The new model will be a three-wheeler similar to Piaggio‘s MP3 scooter instead of the four wheels like the Tesseract concept (pictured further below) first introduced at the 2007 Tokyo Motor Show.