2000 Yamaha Vstar 650 on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Off-Road Riding on a Yamaha Zuma 125 [Video]

Off-road capability isn’t the first thing people consider when shopping for a scooter but it is one of the more surprising traits of the Yamaha Zuma 125. In his review of the Zuma 125, Tom Roderick says the scooter “radiates a more adventurous attitude” than most scooters, with its knobby tires and hand guards making it capable for the odd excursion off the pavement. But if you’re still not convinced, Yamaha‘s Taiwanese arm has released a video featuring the Zuma 125 (or BWS 125, as it is known internationally) getting rough and rugged in the dirt.

AMA Supercross: 2012 San Diego Results

Ryan Villopoto captured his second straight victory, winning the San Diego round of the 2012 AMA Supercross championship. The Monster Energy Kawasaki rider now has three wins on the season, two more than anyone else, but his hold on the championship points lead has only increased to six points. Villopoto took the lead on the second lap of the main event after overtaking Brett Metcalfe of Yoshimura Suzuki who took the holeshot, with Villopoto‘s teammate Jake Weimer also in the lead group.