2000 Yamaha Kodiak Plastics on 2040-motos

Moto blog

Haga Signs with Swan Yamaha to Race in 2012 British Superbike Championship

Noriyuki Haga is headed for the British Superbike Championship after signing on with the Swan Yamaha team to replace the injured Ian Hutchinson. Haga had been a mainstay on the World Superbike circuit for over a decade but after being unable to find a team for this season, the 36-year-old veteran will be plying his trade in the U.K. Haga will ride the Yamaha R1 alongside teammate and defending BSB Champion Tommy Hill.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2014 Yamaha Super Ténéré ES Announced

Yamaha has tweaked its adventure-touring entry to keep pace with new and improved entries from its competition. The 2014 Super Tens receive a modest boost in power, new LCD instrumentation, the latest D-MODE switchable mapping “for refined town and sport settings,” LED turnsignals, a tapered aluminum handlebar and standard cruise control. The Super Ténéré ES is a new range-topping version.