1985 Xz 1000 Yamaha Varago on 2040-motos

Moto blog

New Delhi Auto Expo 2012 – Motorcycle Manufacturers Draw Battle Lines for World’s Second Largest Market

In past years, the biennial Auto Expo in India slipped under the radar while the industry was focused more on shows such as EICMA in Italy and Intermot in Germany. But with India’s middle class starting to flex its financial muscle while other markets continue to struggle, the New Delhi show is becoming much more prominent, with major OEMs positioning themselves to claim a piece of the India’s 13 million vehicles-a-year market. We’ve already looked at India-produced Royal Enfield’s new Thunderbird 500 and Hero Moto’s hybrid scooter concept which debuted at the Auto Expo, and today we’ll look at what the major international OEMs presented.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Master Of Torque: Motorcycle Anime By Yamaha Final Installment

If you’re into motorcycles, big, puppy dog eyes, dramatic Japanese dialogue with English subtitles, and subliminal Yamaha references then check out Master of Torque, Yamaha’s original anime series. The final installment in the three-part series is set to release tomorrow. Set in Tokyo, Japan in the year 2017, three years before the city’s hosting of the 2020 Olympic Games, the show focuses on the exploits of three young motorcyclists and highlights Yamaha’s FZ-09 and FZ-07.