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Yamaha Outlines 2013-2015 Business Plan

Yamaha Motor Co. revealed what it calls its New Medium-term Management Plan, outlining its business strategies for 2013 to 2015, including the introduction of 250 new models worldwide across its various product lines including motorcycles. The three-year plan is an extension of Yamaha‘s plan for 2010-2012 which targets a “V-shaped recovery”.

Yamaha Factory MotoGP Team Loses Another Sponsor

Yamaha’s factory MotoGP team has lost a major sponsor for the second year in a row. Malaysian oil and gas company Petronas will not be extending its sponsorship agreement with the Yamaha team, ending a three-year relationship. Last year, the Yamaha team lost the title sponsorship of automobile manufacturer Fiat.

AIMExpo Outdoors! Space to Host Demo Rides, Off-Road Experience

The inaugural American International Motorcycle Expo (AIMExpo) is just weeks away and promoter Marketplace Events Motorcycle Group today announced the details of AIMExpo Outdoors! The nearly 400,000 square-foot outdoor interactive and experiential space located on the grounds of Orlando’s Orange County Convention Center (OCCC) will feature a variety of activities throughout the five-day event geared towards trade, media and consumers. The centerpiece of AIMExpo Outdoors! is the exclusive demo areas designated for testing the newest models.