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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Runaway Bus Crashes Into Russian Yamaha Dealership

In July, we reported an incident in Italy involving a Lamborghini crashing into a BMW dealership and damaging several motorcycles. A similar incident happened last weekend in Russia after a runaway bus plowed into a powersports dealerships that sold Yamaha, Can-Am and Honda products. According to Russian news source 35Media.ru, an off-duty police officer spotted a bus careening down a street in Cherepovets, Russia, on the evening of Aug.

2013 Yamaha YZF-R6 Color and Graphic Options Announced

Those of you hoping for an updated Yamaha YZF-R6 will have to wait for at least another year, as Yamaha announced the 599cc sportbike is returning for 2013 unchanged except for new colors and graphics. Yamaha last updated the R6 in 2008, equipping it with the company’s Yamaha Chip Controlled Intake (YCC-T) variable-length intake system. The lack of any significant updates to the 2013 R6 must be disappointing to Yamaha fans, especially as the color updates were announced the same day Kawasaki is expected to reveal a new 636cc ZX-6R.