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Yamaha’s “Fast Four” Should Stick To Motorcycles + Video

The Beatles invaded America 50 years ago and took this country by storm. Now, Yamaha is channeling the Fab Four of John, Paul, George, and Ringo with this teaser video of their own “Fast Four” ahead of this weekend’s AMA racing festivities at Daytona International Raceway. With J.D.

Bolt Headlines Returning 2015 Models From Star & Yamaha

With all the excitement focused on the FZ-07′s stateside introduction, let us not forget these equally important models returning to Star’s and Yamaha’s 2015 lineup: the Bolt and Bolt R-Spec, the street-legal WR250R, XT250 and TW200, and the Blu Cru MXers; the 2-stroke YZ85/125/250, and 4-stroke YZ250F/450F. Bolt Like the FZ-09′s success, the Bolt is a smash hit for Star Motorcycles. So good, in fact, Star says the Bolt and Bolt R-Spec have been the best selling metric cruisers in all displacement sizes for the last 12 months ending in April of this year.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.