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The Making of Yamaha VMax Hyper Modified by Roland Sands, Marcus Walz and Ludovic Lazareth [Video]

Yamaha Motor Europe asked three of the world’s top builders to work their magic on the company’s flagship power cruiser, the VMax. America’s Roland Sands, Germany’s Marcus Walz and Ludovic Lazareth of France each set to work and create three different interpretations on the Yamaha VMax. These “Hyper Modified” custom Yamaha VMax models were unveiled at Yamaha’s stand at the EICMA show earlier this month, and we placed them at #4 on our Top 10 EICMA Show Bikes You May Have Missed list.

Hayes, Beaubier On 2014 Yamaha AMA Superbike, Herrin To Moto2

The 2013 AMA Pro Superbike has just wrapped up its season this past weekend at Mazda Raceway Laguna Seca, with Josh Hayes dominating the race and his teammate, Josh Herrin, finishing second to clinch his first AMA Superbike championship. Not long after the checkered flag waved did Yamaha announce some big changes for the upcoming 2014 season. First and foremost, Herrin will be departing for Moto2 next year, fulfilling his desire to compete on the world stage.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.