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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha XTW250 RYOKU Concept – the SUV Motorcycle

Yamaha is debuting a new heavy-duty utility motorcycle concept at the upcoming Tokyo Motor Show. Described as the “SUV motorcycle”, the Yamaha XTW250 RYOKU was designed to carry heavy loads for both on and off the road. The concept’s name suggests it may share elements of Yamaha’s XT250 and TW200 dual sports.

Day 2 Dakar 2014: Sunderland Wins First Special Stage

Honda won the second day of competition with Team HRC’s Sam Sunderland claiming victory in the first special stage of this year’s Dakar. Sunderland has had a frustrating time at previous Dakars, dropping out after three days of racing in 2012 and withdrawing a month before last year’s event due to fracturing both his wrists. Today, however, Sunderland made a grand entrance into the club of elite riders by brilliantly winning his first special stage of this year’s Dakar. Having started well behind his teammate, Joan Barreda, the 23-year old Brit superbly overtook Michael Metge and Juan Pedrero on the first part of the route.