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Moto blog

Yamaha Releases “Master of Torque” Anime

Yamaha is producing a Japanese anime series called “Master of Torque” to promote its new MT series motorcycles. The four-part series follows three young riders in a fictional version of Tokyo set in a 2017 where everyone seems to ride a Yamaha. The series prominently features the MT-09 (a.k.a.

Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Magneti Marelli to Supply Electronics System to MotoGP Teams

It’s no secret that promoter Dorna Motorsports has been trying to push a standardized electronics control unit for teams in the MotoGP World Championship. The lack of a top-tier electronics package has been one of the biggest challenges faced by MotoGP’s claiming rule teams, and a spec ECU would narrow the gap between the CRT bikes and the factory prototypes. The manufacturers competing in the series, Honda, Ducati and Yamaha, understandably are resistant to the idea considering the effort they’ve put in to develop their electronics systems.