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Yamaha XJ Series: New Online Campaign [Pics and Video]

Yamaha Motor Europe has just posted a video up on YouTube to promote their new XJ-Series bikes.  The XJ6 and the XJ6 Diversion. And the XJ6 Diversion: Virtually every feature on this attractive new 600 has been designed to ensure that the new XJ6 Diversion delivers all of the style, fun and ease of use that today’s middleweight rider is looking for. Its newly-developed 600 cc liquid-cooled 4-stroke inline 4-cylinder engine has been designed to deliver a smooth band of easy-to-handle power, making the XJ6 Diversion an ideal machine for new and experienced riders.

Join MotoGP Stars In Saying Farewell To Colin Edwards In His Final USGP Appearance

This weekend’s Red Bull Indianapolis Grand Prix will be Colin Edwards’ final MotoGP race on American soil, and to commemorate the occasion, Yamaha Motor Corporation, U.S.A., invites you to join a special “Farewell To The Texas Tornado” live event Saturday evening on the center stage at Indianapolis Motor Speedway. The celebration begins at approximately 5:30 PM EST Saturday. “This is going to be a special evening that’s sure to bring lots of laughs, along with possibly a few tears of emotion, as we look back at the racing career of one of Yamaha’s most popular and colorful legends,” commented Bob Starr, General Manager of National Communications for Yamaha Motor Corporation, U.S.A.

Yamaha Named Official Motorcycle Of Road America

The economic downturn hit the motorcycle world particularly hard, as many factory-backed road racing efforts closed shop. The decision, while unfortunate, isn’t hard to understand, as racing at the highest levels isn’t cheap, and a factory involvement means added pressure to succeed, which ultimately means spending more money to do so. Through it all, however, Yamaha has remained involved with the sport, fielding factory teams and sponsoring various riding schools and even racetracks.