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Yamaha Officially Announces Monster Energy Sponsorship

As we reported in December, energy drink producer Monster Energy has signed a sponsorship agreement with Yamaha‘s factory MotoGP program, putting its brand on the Yamaha YZR-M1 race bikes, team clothing and equipment, as well as riders Jorge Lorenzo and Valentino Rossi. Monster Energy already had a personal sponsorship deal with Rossi but the company will now also sponsor Lorenzo. The reigning MotoGP Champion had previously had a sponsorship arrangement with rival energy drink company RockStar, but Yamaha exercised a clause in its contract with Lorenzo allowing a buy out of the RockStar deal as it conflicts with the team’s sponsor.

Josh Hayes Wins Fourth AMA Superbike Title

Say what you will about the depleted state of the American roadracing scene, it shouldn’t diminish the fact Hayes put in the effort and beat some formidable challengers to the title. Here, the AMA congratulates Josh Hayes on his accomplishment. Monster Energy Graves Yamaha’s Josh Hayes entered the 2013 AMA Pro SuperBike season on the heels of the most dominant campaign in the history of the series and with his primary threat no longer in the paddock.

Yamaha Reports Q2 2012 Results

Yamaha has lowered its 2012 year-end sales forecast by 14.3% after reporting disappointing first half results. The Japanese manufacturer reported a profit of 14.5 billion yen (US$184.3 million), a 49.8% decrease from a profit of 29 billion yen reported in the first half of 2011. According to the company’s financial report for the quarter ended June 30, 2012, Yamaha‘s net sales totaled 632.2 billion yen (US$8.04 billion), a 4.6% decrease from net sales of 663.1 billion yen reported in the same quarter of 2011.