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2023 Yamaha Tracer 7 and Tracer 7 GT First Look

A 5-inch TFT, bigger brakes, revised forks, 20-liter saddlebags, and comfort items highlight the changes. This just in from Yamaha Europe, whether this applies Stateside remains to be seen: The Yamaha Tracer 7 at the Yamaha booth during EICMA 2022. Photo by Ryan Adams Accompanying the revised Tracer 9 and Tracer 9 GT+ is its updated little brother – the Tracer 7 and Tracer 7 GT.

Yamaha Gets Monster Energy MotoGP Team Sponsorship, Annuls Lorenzo’s RockStar Sponsorship Deal

Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker. To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.

Yamaha to Cut Motorcycle Production in 2009

With mounting inventories coupled with a drop in demand, Yamaha will be cutting its motorcycle production in Japan by 24 percent this year or to about 260,000 total units; one newspaper reported this would be a 40-year low for the manufacture. Yamaha plans to cut production for motorcycles and other products by 30 percent in the Americas, 20 percent in Europe but will maintain production levels in Asia where demand has not dropped off. The company is forecasting its group sales to fall 22 percent with an operating loss of about $300 million.