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Yamaha Teases New Naked Model for EICMA – Video

Earlier this year, Yamaha started a teaser campaign called “Dark Side of Japan” that culminated in the introduction this summer of the FZ-09 naked Triple (also known as the MT-09 in other markets). It’s now fall, but apparently Yamaha has more hiding in the Dark Side, in another new naked motorcycle. Yamaha has released another new teaser video called “Rise Up” for a new model to be unveiled Nov.

Third Annual True American Heroes Weekend Hosted By Kenny Roberts

The Third Annual True American Heroes Weekend hosted by Kenny Roberts begins Thursday evening, May 8. Sponsored by Yamaha, the fundraising event held at Kenny Roberts’ ranch in Modesto, California, benefits Welcome Home Heroes and the Cpl. Michael D.

Yamaha Reports Q3 2012 Results

Yamaha‘s North American sales were up over the first nine months of 2012, representing the lone bright spot in the company’s third quarter report. North American consumers purchased 51,000 Yamaha motorcycles (including scooters and ATVs), for a 13.3% increase from the 45,000 units sold in the opening nine months of 2011. North American sales translated into 30.7 million yen (US$382 million) in revenue for Yamaha, a 15.0% increase from the first three quarters of 2011.