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Yamaha Gets Monster Energy MotoGP Team Sponsorship, Annuls Lorenzo’s RockStar Sponsorship Deal

Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker. To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.

Kevin Ash, one year on

I’ve lost dozens of friends in bike racing over the years, and while each death was a shock and incredibly sad, I’ve always had some kind of internal coping mechanism that allowed me to carry on relatively unaffected.  Maybe it’s because I was always extremely passionate and committed when taking part in my dangerous sport so was also prepared to pay the ultimate price should things go wrong.  Rightly or wrongly I’ve taken comfort from the fact that these unfortunate racers have checked out while doing something they love.   I’ve also lost a few journalist friends in bike accidents over the years but for some reason these have hit me harder.  The worst and possibly as it is the most recent is Kevin Ash who was killed last January while on a BMW launch in South Africa.  Starting in 2001, over a period of ten years, I was in Kevin’s company on countless new bike launches in pretty much every corner of the world.  At times he was cocky and occasionally irritating but always entertaining with a wicked sense of humour.  He was many things but no one can deny he was a brilliant journalist and his technical knowledge was second to none.  I always appreciated his complete enthusiasm to all things biking as he would ride through any weather on a daily basis to jobs or airports and seemed to always be tinkering with winter projects (mainly Ducatis) at home.  I also admired how much work he got through as he had columns in more than one weekly publication plus all his launch and web work. He was a competent safe rider who was certainly quick enough to evaluate any new bike thrown his way.  Kevin also drove a Porsche but then none of us are perfect!   I looked to Kevin as a wise Owl so not long after I started working with TWO/ Visordown, I asked him on an R1 launch in Australia he thought the motorcycle industry was currently in a good place.  His reply was, ‘we’ve just been flown here business class, been taken by speed boat to our five star hotel under Sydney Harbour Bridge, Yamaha have wined and dined us and furnished us with expensive gifts each day, what do you think Niall?  How times have changed.  On the subject on air travel he once told me, ‘when travelling business or first class it’s not about the pampering, comfy beds or fine dining, the important part is looking smug as you walk straight past all the people lining up at the cattle class check in! On more than one occasion I had food or drink spurt out when Kevin would deliver unexpected one line funnies at the dinner table.

Dakar Begins This Sunday!

Dakar is an international, bad-ass, multi-day off-road event and if you’re not a fan you should be. Crossing the borders of Argentina, Bolivia and Chile the route takes motorcycle and ATV competitors through more than 5400 miles of extreme riding conditions. Competing cars and trucks go even farther.