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Day 4 Dakar 2014: Juan Pedrero Wins Stage Aboard Sherco

Stage 4 of the 2014 Dakar saw Juan Pedrero take his maiden victory aboard a Sherco SR 450 Rally. Although not in contention for the overall, Pedrero showed he has outgrown his previous role as Marc Coma’s lieutenant at KTM by bringing his Sherco across the finish line 3:10 faster than third place Coma and 29 seconds faster than second place finisher Francisco Lopez. Coma’s performance in today’s stage moved him to only 3:10 behind overall leader Joan Barreda.

Arlen Ness B-Day Bash At Petersen Museum

On July 12 the Petersen Automotive Museum is throwing a birthday party for one of motorcycling’s customizing icons, Arlen Ness. The B-day celebration will be followed by a V-Twin Cruise-In on July 13 and punctuated by a summer-long exhibit entitled Arlen Ness: Art on Two Wheels. The July 12th birthday party is open to the public and the $95 ticket price puts you in the company of Arlen and other customizing aristocrats and also includes cocktails and dinner.

Victory Motorcycles To Contribute To Iraq And Afghanistan Veterans Of America For Every New Motorcycle Sold Around The Fourth Of July

Victory Motorcycles is celebrating the Fourth of July, a special date in brand history, and honoring the men and women of the armed forces by making a donation to the Iraq and Afghanistan Veterans of America (IAVA) for every new Victory motorcycle sold between June 30-July 6, 2014. Victory will contribute $50 for each new Victory sold during that period to the IAVA, which is dedicated to empowering and assisting the military veterans who have served in recent conflicts in Iraq and Afghanistan. “It’s an honor to celebrate our nation’s birthday by supporting the men and women who protect our freedom,” said Steve Menneto, VP Motorcycles for Polaris.