2014 Victory Cross Country Factory Custom Paint on 2040-motos

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Arlen Ness B-Day Bash At Petersen Museum

On July 12 the Petersen Automotive Museum is throwing a birthday party for one of motorcycling’s customizing icons, Arlen Ness. The B-day celebration will be followed by a V-Twin Cruise-In on July 13 and punctuated by a summer-long exhibit entitled Arlen Ness: Art on Two Wheels. The July 12th birthday party is open to the public and the $95 ticket price puts you in the company of Arlen and other customizing aristocrats and also includes cocktails and dinner.

Just Finishing is a Victory: Filming the Ironman Triathlon [Video]

A 2.4-mile swim, a 112-mile bicycle ride and a 26.2-mile run. That is what defines the Ironman Trianthlon, one of the most physically grueling competitions in the world, a race so harsh, the sport’s mantra is “Just Finishing is a Victory.” Victory Motorcycles has released a video showing a different side of the famous Ironman World Championship at Kona, Hawaii, taken from the perspective of the motorcycle-riding camera operators which film the  annual race. Victory sponsored some of the camera teams that filmed this year’s race for outlets such as NBC television and the 12-minute video shows some of the work that goes into this subset of motorcycle riding.

Custom Choppers for Allstate Insurance by Ness, Perewitz, Fairless Unveiled at Bike Week

Mega stars of the custom chopper world Arlen Ness, Dave Perewitz and Rick Fairless have each built a one-off custom motorcycle for Allstate Insurance Co. Each bike embodies themes representing Allstate’s involvement in the motorcycle community, like the company’s motorcycle awareness program called Once is Never Enough (ONE), which Fairless incorporated into his design. A fourth motorcycle, a Victory Cross Country customized by Ness, is the grand prize in Allstate’s national sweepstakes (www.allstate.com/motosweepstakes).