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Victory Strengthens Sponsorship of Bellator MMA

Victory Motorcycles has taken a page out of Harley-Davidson‘s marketing playbook, signing a new sponsorship agreement with Bellator MMA, and becoming the mixed martial arts promotion’s official motorcycle brand. The partnership is similar to Harley-Davidson’s arrangement with Bellator’s chief competitor, the Ultimate Fighting Championship. The two brands started their relationship last August with some cross promotion including branding the walkway to the cage as “Victory Lane.” Beginning with the premiere of Bellator’s tenth season on Feb.

Polaris Announces Internal Restructuring

Although the changes will not affect the Indian and Victory sales teams, Polaris Industries announced today that it had merged its sales, sales operations, service, corporate marketing and interactive team to form the Global Customer Excellence team. The new organizational structure will be lead by VP of Global Customer Excellence, Tim Larson. Vice President of Global Customer Excellence, Tim Larson.

Polaris Reports Q3 2012 Results

Polaris reported a record third quarter including a 78% year-on-year increase in on-road vehicle sales, most of which is from Victory Motorcycles. According to the Minnesota company’s third quarter report, Polaris recorded a profit of $94.3 million in the three months ended Sept. 30, 2012, compared to a profit of $67.6 million reported in the same quarter of 2011.