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Moto blog

Victory Strengthens Sponsorship of Bellator MMA

Victory Motorcycles has taken a page out of Harley-Davidson‘s marketing playbook, signing a new sponsorship agreement with Bellator MMA, and becoming the mixed martial arts promotion’s official motorcycle brand. The partnership is similar to Harley-Davidson’s arrangement with Bellator’s chief competitor, the Ultimate Fighting Championship. The two brands started their relationship last August with some cross promotion including branding the walkway to the cage as “Victory Lane.” Beginning with the premiere of Bellator’s tenth season on Feb.

Custom Choppers for Allstate Insurance by Ness, Perewitz, Fairless Unveiled at Bike Week

Mega stars of the custom chopper world Arlen Ness, Dave Perewitz and Rick Fairless have each built a one-off custom motorcycle for Allstate Insurance Co. Each bike embodies themes representing Allstate’s involvement in the motorcycle community, like the company’s motorcycle awareness program called Once is Never Enough (ONE), which Fairless incorporated into his design. A fourth motorcycle, a Victory Cross Country customized by Ness, is the grand prize in Allstate’s national sweepstakes (www.allstate.com/motosweepstakes).

MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.