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Million Dollar Man: Ryan Villopoto Wins Monster Energy Cup

Ryan Villopoto swept all three main events to win the inaugural Monster Energy Cup and take home the $1 million prize. The 2011 AMA Motocross and Supercross Champion was a favorite going into the Oct.15 Monster Energy Cup at Sam Boyd Stadium in Las Vegas, Nev. Villopoto completed the hat trick by winning the Cup and the prize money.

Victory Strengthens Sponsorship of Bellator MMA

Victory Motorcycles has taken a page out of Harley-Davidson‘s marketing playbook, signing a new sponsorship agreement with Bellator MMA, and becoming the mixed martial arts promotion’s official motorcycle brand. The partnership is similar to Harley-Davidson’s arrangement with Bellator’s chief competitor, the Ultimate Fighting Championship. The two brands started their relationship last August with some cross promotion including branding the walkway to the cage as “Victory Lane.” Beginning with the premiere of Bellator’s tenth season on Feb.

Expansion Forces Polaris Industries to Cancel 2014 American Victory Rally

Growth is a good thing, but sometimes it comes at a cost. This year, unfortunately, Polaris has realized that its American Victory Rally will not be able to take place at the company’s Spirit Lake, Iowa facility because of “extensive transformation of manufacturing lines.” “All of us at Victory are disappointed that we are unable to host the rally this year as we know our riders are passionate about their bikes and the opportunity to connect with each other, the Spirit Lake community and Victory employees at the annual rally,” said Marcy Bosch, committee chair, American Victory Rally. “We will be transforming our manufacturing lines this summer to keep up with the demands fueled by the continued enthusiasm for Victory bikes and our other products, which means we won’t be able to free up the facilities and dedicate the resources necessary to support a quality rally.