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Triumph Sets Sales Record but Suffers First Operating Loss Since 2009

Triumph sold 52,089 motorcycles from its fiscal year ended June 30, 2013, setting a new company record for annual sales. At the same time, the company announced an operating loss of £95,000 (US$155,300), the company’s time in the red since 2009. Much of the operating loss was caused by foreign currency exchanges and the cost of starting up manufacturing facilities in Brazil and India.

50th Anniversary Of The Great Escape To Be Celebrated With Electric Motorcycle

July 4th marks the 50th anniversary of the iconic Steve McQueen film, “The Great Escape,” and to commemorate the golden anniversary of McQueen’s escape attempt from German forces during WWII, McQueen Motorcycle will unveil a special electric motorcycle, the Xscape. The Xscape is scheduled to be McQueen Motorcycle’s first production motorcycle, with cues to incorporate today’s technology and integrate “the history and design of tradition.” Details are scarce at this point, but considering McQueen rode a Triumph TR6 Trophy in the scene, it would be reasonable to expect similar styling. In fact, looking closely at the photo above will reveal wire wheels, most likely a nod to the vintage Triumph.

Triumph Commemorating Daytona 200 Win With 675R “Eslick Edition”

Triumph is celebrating its historic Daytona 200 win with Danny Eslick and the #69 Riders Discount Racing team by offering 47 custom motorcycles accessorized for track day riding. Each motorcycle is instantly recognizable with commemorative paint and graphics and features performance accessories that are identical to those used on the race-winning bike. Available exclusively through Triumph dealers in the United States and Canada, Riders Discount is offering 47 of these custom motorcycles to commemorate each year since Triumph last won the Daytona 200 with Gary Nixon in 1967.