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MPG or BHP?

If you were a child of the seventies, you may remember Craig Vetter’s name from his previous work as a stylist (Triumph Hurricane) or his huge fairing business, Vetter Fairings.  Since then, the 69 year-old industrial designer has become obsessed by fuel consumption - or rather highlighting how poor motorcycles are delivering impressive figures. He originally ran a series of fuel challenges in the eighties and now the economy has taken a nose dive, he has resurrected the competition, figuring that the time is now right to highlight these issues again. According to Vetter, three of every four American gallons of petrol is imported – reason enough to devote his time to raising awareness.

2012 US Motorcycle Sales Results – Industry Reports 2.6% Increase

The Motorcycle Industry Council reported a 2.6% increase in motorcycle sales in the U.S. market for 2012. According to the industry group’s figures, American consumers purchased 452,386 motorcycles in 2012 compared to 440,899 motorcycles in 2011.

Sulfur Yellow Triumph Daytona 675 Highlights New 2012 Colors

Triumph announced a number of new paint schemes for several of its models. While the new options are for the most part merely cosmetic, the lone exception is the new sulfur yellow 2012 Triumph Daytona 675. We’re not quite sure it’s good marketing for a color scheme that reminds you of the smell of rotten eggs, but the sulfur yellow Daytona 675 also sports a number of upgrades.