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New Delhi Auto Expo 2012 – Motorcycle Manufacturers Draw Battle Lines for World’s Second Largest Market

In past years, the biennial Auto Expo in India slipped under the radar while the industry was focused more on shows such as EICMA in Italy and Intermot in Germany. But with India’s middle class starting to flex its financial muscle while other markets continue to struggle, the New Delhi show is becoming much more prominent, with major OEMs positioning themselves to claim a piece of the India’s 13 million vehicles-a-year market. We’ve already looked at India-produced Royal Enfield’s new Thunderbird 500 and Hero Moto’s hybrid scooter concept which debuted at the Auto Expo, and today we’ll look at what the major international OEMs presented.

Another Cruiser?

In a county gone mad with cruisers, from outrageous T.V. customs to 250cc Honda Rebels, the cruiser is the largest segment of the American motorcycle market. Interesting then, that despite a seeming glut in the cruiser supply, and receding sales figures from major OEMs in the past year, that new cruiser models keep coming.

Motorcycles at the 2009 Frankfurt Auto Show

Two weeks ago, I took a break from my regular duties gathering news for Motorcycle.com to fly to Germany to cover the 2009 Frankfurt Auto Show for our sister site AutoGuide.com. For two hectic days, AutoGuide editor Colum Wood and I scrambled across the massive 6.2 million square foot Messe Frankfurt trade fair compound, running from press conference to press conference to get the latest on exotic sport cars, futuristic concept models and international unveilings from the automotive world. It was heaven for car lovers, but for me, it meant fighting my way through hordes of photogs, auto-journalists and car show models to get the first photos of four-wheeled goodies from MINI, Ferrari and Lotus.