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Dropped Suzuki Dealerships Represented Only 2.5% of Retail Sales

American Suzuki raised some eyebrows after news broke yesterday the company was cancelling franchise agreements with numerous dealerships in the U.S. The company was already under close scrutiny after making the bold decision to quit selling cars to focus on powersports when it filed for Chapter 11 in November. Reducing its dealer network appears to go against that idea, at least on the surface.

Another Cruiser?

In a county gone mad with cruisers, from outrageous T.V. customs to 250cc Honda Rebels, the cruiser is the largest segment of the American motorcycle market. Interesting then, that despite a seeming glut in the cruiser supply, and receding sales figures from major OEMs in the past year, that new cruiser models keep coming.

Suzuki Reveals B.O.S.S. Editions of Boulevard C90, M109R and C50

Last fall, Suzuki introduced a new tourer called the C90T B.O.S.S. The acronym was obvious enough, standing for “Blacked-Out Special Suzuki“, and that’s what the Suzuki C90T B.O.S.S. was.