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Suzuki Motor of America Officially Open for Business

American Suzuki Motor Corporation is officially no more, with the company’s operating assets transferred to the newly-formed Suzuki Motor of America, Inc. on March 31, 2013. The new company, a wholly-owned subsidiary of Japan’s Suzuki Motor Corporation, will be the sole distributor of Suzuki motorcycles, all-terrain vehicles, marine engines and automotive parts for the continental U.S.

Oh hi there Mobil!

There was a time when Grand Prix racing was a lucrative affair, with the bikes and their riders resembling the fag packets that sponsored them. However, two unfortunate and costly blows hit the paddock; the banning of tobacco advertising in 2005 followed by the global economic crisis. The off-shoot saw grid numbers drastically dwindle with staple teams, like Kenny Roberts' outfit, and manufacturers, Kawasaki and Suzuki, succumbing to the events and disappearing.

2012 Suzuki Boulevard C50T Classic Announced

During Suzuki’s annual dealer meeting the company reported that cruiser sales at large are down 6.2% YTD. However, Suzuki says its cruiser sales are up 12.5%, and in an effort to keep riding this wave that’s handily outpacing the rest of the cruiser market, the company announced the addition of the Boulevard C50T Classic. While the Classic is a carbon copy of the C50T, it does away with the C50T’s standard windshield, passenger backrest and saddlebags.