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Japan Needs Your Help

By now, we’ve all seen pictures and video of the devastation in Japan following the March 11 earthquake and the ensuing tsunamis. Japan, of course, has contributed much to motorcycling, with the Big Four of Honda, Kawasaki, Suzuki and Yamaha, as well as tire manufacturer Bridgestone, helmet companies Arai and Shoei and many other motorcycle industry stalwarts all coming from the Land of the Rising Sun. Jon Bekefy and Greg Hatton, two motorcycle enthusiasts, industry employees  and above all, humanitarians, have set up a fundraising campaign benefiting the Red Cross for relief efforts in Japan.

Goodbye Hyperbike: Suzuki Ends Hayabusa Production

The legendary beast goes down in history after twenty years of dominating the highways, dragstrips and the earth's surface in general. The hyperbike is being discontinued due to non-compliance with the Euro-4 environmental standard, but its story does not end there. The company is clearly preparing its successor, as indicated by the renewal of the Hayabusa trademarks.

Suzuki Files Chapter 11

From an American Suzuki Motor Corporation press release: AMERICAN SUZUKI MOTOR CORPORATION (“ASMC”) ANNOUNCES RESTRUCTURING AND REALIGNMENT TO FOCUS ON MOTORCYCLES/ATV AND MARINE DIVISIONS ASMC to wind down and discontinue new automobile sales in continental U.S. Consumers will be protected and all warranties will continue to be fully honored BREA, Calif., Nov. 5, 2012 – American Suzuki Motor Corporation (“ASMC” or “the Company”), the sole distributor in the continental United States of Suzuki Motor Corporation (“SMC”) automobiles, motorcycles, all-terrain vehicles and marine outboard engines, today announced that it plans to realign its business to focus on the longterm growth of its Motorcycles/ATV and Marine divisions.