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Suzuki Signs on to AIMExpo

Hot on the heels of the announcement that U.S. motorcycle and ATV parts, accessories and apparel distributor Tucker Rocky/Biker’s Choice agreed to display its wares at the AIMExpo in October comes another key figure in the success of the inaugural trade show, Suzuki Motor of America. “We are very excited to be a founding participant at the first ever AIMExpo event”, said Suzuki Motor of America, Inc.

Dropped Suzuki Dealerships Represented Only 2.5% of Retail Sales

American Suzuki raised some eyebrows after news broke yesterday the company was cancelling franchise agreements with numerous dealerships in the U.S. The company was already under close scrutiny after making the bold decision to quit selling cars to focus on powersports when it filed for Chapter 11 in November. Reducing its dealer network appears to go against that idea, at least on the surface.

2015 Suzuki RM-Z450 Launches with Holeshot Assist

Suzuki revealed the 2015 edition of its RM-Z450 motocrosser with a holeshot assist control and Showa’s pneumatic Separate Function Fork. The Suzuki Holeshot Assist Control (S-HAC) offers two different launch modes programmed to improve acceleration. The two modes adjust ignition timing to suit different starting conditions.