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Suzuki Forecasts 9% Increase in North American Sales in 2011-2012 Fiscal Year

Suzuki Motor Corporation released its forecast for the fiscal year ending March 2012, predicting a 9.4% increase in worldwide motorcycle unit sales including a 9.0% increase in the North American market. The fiscal forecast, delayed from Suzuki’s previous quarterly report in May because of the uncertainty caused by the March 11 earthquake, paints a positive picture for the current fiscal year. Suzuki forecasts sales of about 55,000 units in North America, an increase from about 50,000 units sold the previous fiscal year.

Another Cruiser?

In a county gone mad with cruisers, from outrageous T.V. customs to 250cc Honda Rebels, the cruiser is the largest segment of the American motorcycle market. Interesting then, that despite a seeming glut in the cruiser supply, and receding sales figures from major OEMs in the past year, that new cruiser models keep coming.

Suzuki Reports Q2 2011-2012 Results

Suzuki reported its second consecutive profitable quarter from its motorcycle division, following  11 consecutive quarters in the red. For the quarter ended Sept. 30, 2011, Suzuki raked in 62.3 billion yen (US$808.5 million) from motorcycle sales, compared to the 61.4 billion yen (US$796.8 billion) reported in the same period last year.