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Suzuki Reports Q3 2013-2014 Sales Results

Suzuki reported a 13.1% decrease in motorcycle sales volume over the first three quarters of its 2013-2014 fiscal year, but still managed a 17.8% increase in net sales from its motorcycle division. That may seem like a paradox, but the results can be explained by a more favorable exchange rate for the Japanese yen and by looking closer at where those sales decreases took place. The yen has turned around significantly over the last year and a half, vastly improving how foreign sales affect Suzuki’s bottom line.

Suzuki Reports Q1 2013-2014 Results

Suzuki reported an 18.5% increase in net sales from its motorcycle business in its first quarter ended June 30, 2013. Suzuki reports sales of 70.5 billion yen (US$710.1 million) from its motorcycle business, an increase from 59.5 billion yen reported in the same quarter last year. Unfortunately, despite increasing revenue, Suzuki’s motorcycle operations still remains in the red, operating at a loss of 2.7 billion yen (US$27.2 million) compared to a loss of 3.5 billion yen in the first quarter last year.

In loving memory of the Suzuki Katana

The Japanese are celebrating the 35th anniversary of the legendary Suzuki Katana motorcycle, whose appearance on the road still stuns the layman. Back in the day, the Japanese manufacturer relied on the European design studio Target Design to get an innovative motorcycle. Hans Muth, the ex-BMW designer at the time, presented two concepts: a 650cc prototype and a 1100cc version that ended up on the assembly line.