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Suzuki Forms Joint Venture for Developing Fuel Cell Technology

Suzuki announced it is partnering with U.K.-based Intelligent Energy Holdings to form a joint venture for developing fuel cell systems. The new joint venture, SMILE FC System Corporation, will work on developing fuel cell systems for both motorcycles and automobiles. Intelligent Energy, with its fuel cell expertise and Suzuki, with its mass production capabilities, will each have 50% share of SMILE FC.

Yoshimura Suzuki Signs Roger Hayden for 2014 AMA Superbike Championship

Roger Hayden has signed on to race the 2014 AMA Superbike season for Yoshimura Suzuki, joining the returning Martin Cardenas and Chris Clark. Hayden spent the last few seasons with the Jordan Suzuki satellite team, finishing fourth overall in 2013 and third in 2012. The 2012 season also saw Hayden earn his only career AMA Superbike victory.

Suzuki Motor Of America Announces New President

Since Suzuki Motor of America restructured after filing for bankruptcy, dropping its auto line and focusing on the powersports business, some changes are being made internally as well. President Seiichi Maruyama is leaving his post Taking his place is former Executive Vice President Toru Muraki.  Also as part of the restructuring, Takuya Sato is named Executive Vice President overseeing the company’s marine operations. “Toru Muraki’s global motorcycle experience further positions Suzuki Motor of America, Inc.