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New Delhi Auto Expo 2012 – Motorcycle Manufacturers Draw Battle Lines for World’s Second Largest Market

In past years, the biennial Auto Expo in India slipped under the radar while the industry was focused more on shows such as EICMA in Italy and Intermot in Germany. But with India’s middle class starting to flex its financial muscle while other markets continue to struggle, the New Delhi show is becoming much more prominent, with major OEMs positioning themselves to claim a piece of the India’s 13 million vehicles-a-year market. We’ve already looked at India-produced Royal Enfield’s new Thunderbird 500 and Hero Moto’s hybrid scooter concept which debuted at the Auto Expo, and today we’ll look at what the major international OEMs presented.

Suzuki Motor of America Officially Open for Business

American Suzuki Motor Corporation is officially no more, with the company’s operating assets transferred to the newly-formed Suzuki Motor of America, Inc. on March 31, 2013. The new company, a wholly-owned subsidiary of Japan’s Suzuki Motor Corporation, will be the sole distributor of Suzuki motorcycles, all-terrain vehicles, marine engines and automotive parts for the continental U.S.

BSB 2012; Mystic Mac investigates

In my opinion, the smartest move in the BSB off season has to be Michael Laverty moving from Swan Yamaha to HM Plant Honda. With a ban on electronics for 2012, and in particular traction control, WFR's Graham Gowland has already proved to Laverty how competitive an EVO spec Fireblade can be - so I’m tipping both these riders to be bang on the money at the Brands Hatch season opener in April. Unlike BMW, Kawasaki and Yamaha, Honda have deliberately developed their road-going Superbike without electronics to give a user friendly feel with good mechanical traction, so it’ll be interesting to see how the opposition copes with their high-tech trickery stripped off.