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Royal Enfield Names Rod Copes President, North America

Royal Enfield, the world’s oldest motorcycle brand in continuous production, has named industry veteran Rod Copes as President, North America. Rod will be responsible for driving Royal Enfield’s businesses in the United States and Canada. By naming Copes to a top-level executive position, Royal Enfield has firmly stated its intentions to rapidly expand the brand in the U.S., its top export market.

2018 Royal Enfield Himalayan First Ride Review

The Sherpa of things to come Royal Enfield designed and built this motorcycle in India, for Indians, a few years ago, with no plans really to export it. Why bother? India took over from China last year as the world’s biggest motorcycle market; Indians buy something like 48,000 motos a day (which probably includes lots of scooters and mopeds, but you get the picture – something like 17.7 million a year).

Royal Enfield Announces Record Sales Growth

Royal Enfield announced a new sales record as unit sales over the first three quarters of 2011 have already surpassed worldwide sales totals for all of 2010. Figures for the third quarter are still coming in, but Royal Enfield reports sales of 42,000 units in the first half, representing a year-on-year increase of 40%. The Indian manufacturer says it is on track to meet its goal of 70,000 units for 2011.