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Shakeup In The Kawasaki Media Relations Department

The public relations team at Kawasaki Motors Corporation led by Kevin Allen, Manager, PR + Brand Experience, has a new structure. Brad Puetz has been promoted to the position of Media Relations Supervisor and will be responsible for developing and implementing new public relations activities and new model launches. Greg Lasiewski will join the Advertising team as Senior Brand Communication/Sponsorship Specialist, managing the development and implementation of sponsorship, lifestyle and marketing programs for KMC.

Kawasaki Electronic Service Book

Starting from April this year, every new Kawasaki motorcycle will be equipped with a branded USB flash drive, which will store the entire service history of the motorcycle and other data about it. The so-called History Key will go in addition to the regular service book, as well as the element confirming membership in the free community of Kawasaki Riders Club.

Simon and Leo

If you are a track day regular this year, you may well have bumped into former racer and friendly Kiwi, Simon Crafar. I first met him in Malaysia in 1990 when he was riding for a Yamaha dealer team, sweating his way round circuits like Shah Alam and Johor Bahru but with a long term plan to make it onto the World scene. And he didn’t take long as after riding for Honda in the UK in 1992 he moved to WSB in 1994 and enjoyed success with both the Honda and Kawasaki factory teams.