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Shakeup In The Kawasaki Media Relations Department

The public relations team at Kawasaki Motors Corporation led by Kevin Allen, Manager, PR + Brand Experience, has a new structure. Brad Puetz has been promoted to the position of Media Relations Supervisor and will be responsible for developing and implementing new public relations activities and new model launches. Greg Lasiewski will join the Advertising team as Senior Brand Communication/Sponsorship Specialist, managing the development and implementation of sponsorship, lifestyle and marketing programs for KMC.

Intermot 2012: Kawasaki Z800 Revealed in Cologne

As expected, Kawasaki unveiled a new mid-sized model to its Z lineup at the  2012 Intermot show in Cologne, Germany. The new 2013 Z800 slots into Kawasaki’s European lineup replacing the Z750 below the Z1000. The Z800 also arrives as Kawasaki celebrates the 40th anniversary of the original Z1.

Schoolboy Heroes

A wet and grey day in Calais in 1992 wouldn’t be the obvious situation for a life changing experience, but for a 11 year old lad on a boring booze cruise from Dover this is exactly what happened. Pockets bulging with funny money I headed to the Tabac for the obligatory bangers, dirty playing cards and some sweets.  Then it happened, I stood in front of the magazine rack and reached up, as if drawn by an external force.  At the time I wasn’t tall enough for Playboy or L’ Escort so settled for a copy of Moto Verte, the French motocross mag.  Life would never be the same again. Inside there was a double page spread, with a fresh faced Jeremy McGrath resting a leg over his #15 Honda CR125.  Sporting a pair of fluro MX trousers with a, now retro, bright white surname emblazoned jersey, and casting an eye over a seriously vast motocross park.  I stared at this Sinisalo advert all the way home, partly because all the articles were in foreign, but also because I was transfixed.  What and how do I become a motocross champion?