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MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

2014 WSBK – Assen Results

Heavy rains and a fortuitous red flag were the difference in the World Superbike Championship‘s visit to The Cathedral of motorcycle racing, the TT Circuit Assen in the Netherlands. Aprilia‘s Sylvain Guintoli captured his second win of the season in Race 1, which was halted early by a red flag with five laps to go just as it looked like reigning WSBK champion Tom Sykes was gearing up for a final challenge. The second race was also shortened, not by a red flag but because of a rain, turning the 21-lap race into a 10-lap sprint.

Shakeup In The Kawasaki Media Relations Department

The public relations team at Kawasaki Motors Corporation led by Kevin Allen, Manager, PR + Brand Experience, has a new structure. Brad Puetz has been promoted to the position of Media Relations Supervisor and will be responsible for developing and implementing new public relations activities and new model launches. Greg Lasiewski will join the Advertising team as Senior Brand Communication/Sponsorship Specialist, managing the development and implementation of sponsorship, lifestyle and marketing programs for KMC.