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Kawasaki World Debut At AIMExpo

Kawasaki has chosen the 2014 American International Motorcycle Expo as the venue to make the world debut of a yet unannounced motorcycle model. The model launch will take place at the Orange County Convention Center in Orlando, Florida, this October 16-19.  “AIMExpo demonstrated last year that it can serve as the ideal platform for media and brand activities and Kawasaki will leverage this grand stage to reveal new products, as well as interact closely with dealers and consumers,” explains Kevin Allen, Kawasaki Manager, PR + Brand Experience. “We have some very exciting new product to share and AIMExpo is the perfect place to make these announcements.” Attendees will also witness the North American introduction of all-new vehicles in several categories from Kawasaki. Following the unveilings, all products will then be on full display for all to see inside Kawasaki’s booth (#2165) out on the AIMExpo show floor.  “Kawasaki joins an expanding list of key companies that sees AIMExpo as the perfect means to infuse energy into the powersports business in North America,” says Larry Little, Vice President and General Manager, Marketplace Events Motorcycle Group.

2013 Ninjas in New York

In a very untraditional move, Kawasaki is readying to assail New York’s Times Square on September 13, with 2013 model Ninjas. A day-long, two-block party on Broadway, from West 45th to West 47th Streets, will celebrate the global debut of the new Ninjas with music, giveaways and celebrity guests. For those who cannot make it to the Big Apple, Kawasaki will be live streaming the “Ninja Times Square Takeover” on the Kawasaki.com website from 10:00 a.m. to 8:00 p.m.

Kawasaki Grassroots Movie Debuts

Last night Kawasaki premiered Grassroots: Celebrating 30 Years of Team Green at Oakley sunglasses HQ theater at Oakley headquarters in Foothill Ranch, California. Powersports industry personalities, Team Green racers from all disciplines, friends and journalists were all in attendance to support and celebrate Kawasaki’s commitment to the up-and-coming racer. The 24-minute movie highlights the past and present efforts Kawasaki delivers to amateur racers, turning them into the champions race fans love to celebrate.