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Kawasaki Will Live The Legend With The Lone Ranger

Concentrating on a “Live the Legend” campaign line, Kawasaki Motors Corp., U.S.A.  announced a tie-in with The Lone Ranger, starring Johnny Depp and Armie Hammer. The powersports manufacturer will use this re-imagining of the classic story to carry product messages for its off-road motorcycles, four-wheel vehicles and street motorcycles.

Keanu Reeves Starts Arch Motorcycle Company – Production to Begin in 2013

Actor Keanu Reeves is getting into the motorcycle business, starting up the Arch Motorcycle Company with Gard Hollinger of L.A. County Choprods. The new company will build motorcycles based on the KR GT-1 prototype pictured above, with production set to begin in 2013.

AMA Vintage Motorcycle Days A Rousing Success

AMA members and motorcyclists from across the country celebrated the people, machines and sport of motorcycling at AMA Vintage Motorcycle Days, featuring the riders and champions of Husqvarna, over the July 19-21 weekend. The annual gathering of tens of thousands of motorcycling enthusiasts participated in vintage racing, took in numerous bike shows, met their motorcycling heroes, purchased vintage parts and motorcycles in the massive swap meet, spent time with old friends, and met new ones, all at Mid-Ohio Sports Car Course in Lexington, Ohio. The AMA and the American Motorcycle Heritage Foundation, which oversees the AMA Motorcycle Hall of Fame, extend their appreciation to AMA members, racers, enthusiasts, collectors, restorers, fans, clubs, companies and others who supported the three-day celebration of motorcycling’s history and heroes.