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A Weighty Issue

For as long as I can remember, motorcycle manufacturers have been playing fast and loose with regard to what they claim for the weight of their bikes. The “dry weights” they foisted upon us had little basis in reality. The “dry” part of that claim meant that listed weights on a spec chart were the result of all fluids being MIA from the bike, including necessities like engine oil, coolant and fork fluid (not to mention fuel), but even that didn’t fully explain the overly optimistic specs.

Brammo Electric Motorcycles Eligible to Race Against Gas-Powered Bikes in AFM

Electric Brammo motorcycles will share the grid with gas-powered motorcycles in American Federation of Motorcyclists competitions. The AFM, America’s oldest motorcycle road racing body, announced Brammo riders can compete head-to-head for championships against those riding internal combustion engine motorcycles. The Brammo Empulse R, Empulse TTX and Empulse RR will be eligible for competition.

Shakeup In The Kawasaki Media Relations Department

The public relations team at Kawasaki Motors Corporation led by Kevin Allen, Manager, PR + Brand Experience, has a new structure. Brad Puetz has been promoted to the position of Media Relations Supervisor and will be responsible for developing and implementing new public relations activities and new model launches. Greg Lasiewski will join the Advertising team as Senior Brand Communication/Sponsorship Specialist, managing the development and implementation of sponsorship, lifestyle and marketing programs for KMC.