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V.I.P treatment for first Dainese D-Air customers

To celebrate the release of the D-Air race suit in the UK, Dainese are offering the first 20 customers to order a complete V.I.P treatment at the upcoming World Superbike round at Silverstone. The iconic safety brand will have each of the customer's suits personally tailored, with measurements undertaken by a Dainese D-Air engineer from the factory in Italy. Following this, the first 20 customers to register will receive a hospitality lunch, garage tours of the Aprilia, BMW and Kawasaki teams with the opportunity to meet the Dainese riders and rub well protected shoulders with the big names of the WSB paddock.

Shakeup In The Kawasaki Media Relations Department

The public relations team at Kawasaki Motors Corporation led by Kevin Allen, Manager, PR + Brand Experience, has a new structure. Brad Puetz has been promoted to the position of Media Relations Supervisor and will be responsible for developing and implementing new public relations activities and new model launches. Greg Lasiewski will join the Advertising team as Senior Brand Communication/Sponsorship Specialist, managing the development and implementation of sponsorship, lifestyle and marketing programs for KMC.

WSBK: 2012 Donington Results – Video

BMW earned its first-ever World Superbike race win at the U.K.’s Donington Park, but missed out on sweeping the round after teammates Leon Haslam and Marco Melandri crashed on the final corner while battling for the lead in the second race. Melandri earned BMW its landmark first win in Race One leading Haslam in a one-two finish. They could have repeated that finish in Race Two but Haslam low-sided after making contact with Honda‘s Jonathon Rea trying to pass on the inside.