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Kawasaki Reports Q1 2013-2014 Sales Results

Kawasaki reported net sales of 67.4 billion yen (US$686.5 million) from its Motorcycle and Engine division for the first quarter ended June 30, 2013. That represents a 26.2% increase from the net sales of 53.4 billion yen reported in the same period of 2012. According to Kawasaki’s first quarter report, the Motorcycle and Engine division (which includes Jet Skis, ATVs and UTVs) saw sales of 127,000 units over the quarter, up from 115,000 units in the same period last year.

Brammo Earns Seventh Place Against Gas Bikes

This past weekend, Brammo arrived to Sonoma Raceway in Central California ready to do battle. Only this time the electric sportbike manufacturer would be trading blows not with other electric bikes, but with their ICE counterparts at the second round of the American Federation of Motorcyclists series — one of the oldest club racing organizations in the country. We recently mentioned Brammo’s eligibility with AFM, and this weekend was the first outing. Team Icon Brammo and its two riders Eric Bostrom and Steve Atlas competed on the Empulse RR machines while third rider, Shelina Moreda, rode the Team Parker Brammo Empulse TTX — a modified version of the road-legal Empulse.

Shakeup In The Kawasaki Media Relations Department

The public relations team at Kawasaki Motors Corporation led by Kevin Allen, Manager, PR + Brand Experience, has a new structure. Brad Puetz has been promoted to the position of Media Relations Supervisor and will be responsible for developing and implementing new public relations activities and new model launches. Greg Lasiewski will join the Advertising team as Senior Brand Communication/Sponsorship Specialist, managing the development and implementation of sponsorship, lifestyle and marketing programs for KMC.