2012 Honda Xr650l 650l on 2040-motos

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2013 Suzuka 8 Hours Endurance World Championship Results

The Musashi HARC-Pro Honda team of Leon Haslam, Michael van der Mark and Takumi Takahashi captured the 2013 Suzuka 8 Hours race. The Musashi team was joined on the podium by the Yoshimura Suzuki team of Takuya Tsuda, Nobuatsu Aoki and Josh Brookes and the Kagayama Suzuki team of Yukio Kagayama, Noriyuki Haga and Kevin Schwantz. The Musashi team completed 214 laps to win the endurance race.

Honda’s New Documentary: Dreams vs Nightmares [trailer]

Honda have been releasing video documentaries on… well… everything!  Why?  Well to toot their own horn and remind you that Honda is crazy cool. Actually, their videos aren’t that bad, although somewhat dramatic.  I hunkered down and watched their “Failure: The Secret to Success” video and it held my attention. Their new video is titled “Dreams vs Nightmares”, which features a few notable people such as Clive Barker and Deepak Chopra.  I’m curious to see how they take this theme and use it to show how and why Honda creates and designs the products they make.

Honda 'Hands'

Honda are well known for their commercials with their 'Cog' ad for the Honda Accord car (2003) the most awarded of its time. Honda's latest advert celebrates the curiosity of their engineers and features classic motorcycles such as the Honda Cub and the RC112. A CBR and CRF also make an appearance along with a nod to that previous ad, a cog.