1999 Honda Xr100 Dirt Bike on 2040-motos

Moto blog

Honda Reports Q3 2013-2014 Sales Results

Honda reported an 11.4% increase in sales volume and 30.0% increase in net sales revenue from its motorcycle business in the third quarter ended Dec. 31, 2013. The industry giant sold 4.25 million motorcycles over the quarter compared to sales of 3.82 motorcycles in the same quarter the previous year.

The future. But we can't have it

It's no secret that we motorcyclists are getting older. We're ageing because less people are passing their bike test each year (roughly 30,000 last year compared to 50,000 for the 10 years before the new two-part test) and so not only is the pool not growing it's not even being replenished and so the average age isn't being diluted down by yoof. When the going gets tough in any situation, you really get to see who's got their shit-sorted and who's light enough on their feet to adapt to change.

Honda’s New Documentary: Dreams vs Nightmares [trailer]

Honda have been releasing video documentaries on… well… everything!  Why?  Well to toot their own horn and remind you that Honda is crazy cool. Actually, their videos aren’t that bad, although somewhat dramatic.  I hunkered down and watched their “Failure: The Secret to Success” video and it held my attention. Their new video is titled “Dreams vs Nightmares”, which features a few notable people such as Clive Barker and Deepak Chopra.  I’m curious to see how they take this theme and use it to show how and why Honda creates and designs the products they make.