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American Honda Extends Partnership With GEICO Honda

From a Honda press release: American Honda Motor Corp., Inc. announced today that it has renewed its contract with GEICO Honda for an additional three years, ensuring that the Factory Connection-run program will continue running Honda’s factory-supported 250 team through the 2017 season. Honda’s long professional relationship with Factory Connection owners Mike Grondahl, Jeff Majkrzak and Rick Zielfelder started in 1995, when the company began providing the factory team with suspension-related technical support.

MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

Honda Reports Q1 2011-2012 Results

Honda reported a 88.3% year-on-year decrease in net profit over its first quarter ended June 30, 2011, thanks in large part to the March 11 earthquake and ensuing tsunamis in Japan. Honda reported a profit of 31.7 billion yen (US$411.1 million) over the quarter, a fraction of the 272.4 billion yen (US$3.53 billion) reported over the same quarter last year.  The decrease came mainly from a large dropoff in automobile sales. Net sales from the motorcycle division helped keep Honda in the black despite a drop in unit sales.