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Moto blog

Hero Honda Rebranded as Hero MotoCorp

Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer. Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time.

Ashley Fiolek Featured in Vogue Magazine

We can’t say for sure but this likely a first: a motocross racer featured in Vogue magazine. Fact-checking aside, we’re proud to report three-time Women’s Motocross Champion Ashley Fiolek will be the subject of a four-page feature in the upcoming April issue of the noted fashion magazine. The feature looks at how Fiolek finds success on the track while facing the challenge of being deaf in a sport where hearing is important.

Maybe the Evo class is the future for WSB?

Did we see the future of World Superbike racing last weekend at the BSB event? Possibly, but only if everyone is on Evo spec machines in 2012. By setting the 2nd fastest lap in race one and running second for a while in race two, the brilliant Alex Lowes proved that with a good grid position an Evo spec machine can be competitive for part race distance at least.