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Ben Bostrom Events

Ex-racer Ben Bostrum might have stopped competing on motorcycles, but he hasn't given up his passion for two wheels. He's teamed up with motorsports promoter M1 to create Ben Bostrom Events, a company that plans to host world-class cycling and running races across the US. According to a press release, the high-intensity events will feature an 'entertainment-filled atmosphere', combining many of the familiar elements found at other MOB (mud, obstacles, beer) racing events.

Cool Cycles Ice Cream

John Gibson had a vision 15 years ago to sell ice cream from a motorcycle sidecar, inspired while running as he listening to motivational guru, Tony Robins. After years of experimenting with different bikes and setups, including using the Russian made Ural (he once owned a Ural dealership), Gibson, finally settled on the Honda 750 Shadow and the Harley-Davidson 883 Sportster. The Cool Cycles Ice Cream Company is open for business, the headquarters are located in Tacoma, WA where they will start selling franchises within a 100 mile radius, the Los Angeles area will be next and Las Vegas to follow.

Watch the Honda TT Legends Endurance Racing Team Complete a Pit Stop – Video

Endurance racing and superbike racing have a lot in common. Both types of racing use similar machines and often feature the same riders. Some endurance races, the Daytona 200 perhaps the most notable of them, are included as regular points-scoring rounds in championships that otherwise feature rounds that are a quarter the length.