2010 Honda Shadow Saber on 2040-motos

Moto blog

Hero Honda Rebranded as Hero MotoCorp

Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer. Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time.

Isle of Man TT 2012: Supersport TT 2 Results

Michael Dunlop added another chapter to the Dunlop family history in the Isle of Man TT, winning the second Monster Energy Supersport race of the 2012 event. Dunlop led at the end of all four laps for his third career TT win. His uncle, Joey Dunlop, is the all-time leader in TT wins at 26 while his father Robert Dunlop has five.

Japan Needs Your Help

By now, we’ve all seen pictures and video of the devastation in Japan following the March 11 earthquake and the ensuing tsunamis. Japan, of course, has contributed much to motorcycling, with the Big Four of Honda, Kawasaki, Suzuki and Yamaha, as well as tire manufacturer Bridgestone, helmet companies Arai and Shoei and many other motorcycle industry stalwarts all coming from the Land of the Rising Sun. Jon Bekefy and Greg Hatton, two motorcycle enthusiasts, industry employees  and above all, humanitarians, have set up a fundraising campaign benefiting the Red Cross for relief efforts in Japan.