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Hero Honda Rebranded as Hero MotoCorp

Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer. Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time.

WSBK Racing Game Announced for Mobile Devices

Italian software developer Digital Tales is producing the first fully-licensed World Superbike Championship video game for mobile devices. The WSBK mobile game for tablet and smartphone devices was introduced at the 2013 EICMA show, with racers such as Pata Honda‘s Michel Fabrizio and two-time defending Superstock 1000 Champion Sylvain Barrier demonstrating the game for EICMA visitors. Digital Tales previously produced a MotoGP game in 2010 and the Ducati Challenge game for iOS devices.

Mahindra teaser video revealed

WE GAVE you the heads up last month on Mahindra Motorcycles' plans to enter the lucrative Indian motorcycle market - and here's a teaser video showing one of the company's machines on track in Italy. The Indian company will offer a variety of motorcycles, ranging from low-cost entry models to premium two-wheelers, said Anoop Mathur, the head of Mahindra’s motorcycle wing. The company is already an established scooter, 4x4 and tractor manufacturer.Despite their optimism, Mahindra is aware the company is moving into a competitve market, dominated primarily by Honda.