2006 Honda Shadow Spirit on 2040-motos

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Moto blog

Old Spice ad gets, er, spiced up

WE CAN'T believe an aftershave worn by most of our grandfathers is still on sale, or that people actually buy it, but Old Spice has given a new twist to their popular TV ad by including a motorcycle in the promo.The commercial stars former American football player Isaiah Mustafa and ends with, what looks like, a 1970s Honda twin in a jacuzzi.It's all completely bizarre but clever.

Another Cruiser?

In a county gone mad with cruisers, from outrageous T.V. customs to 250cc Honda Rebels, the cruiser is the largest segment of the American motorcycle market. Interesting then, that despite a seeming glut in the cruiser supply, and receding sales figures from major OEMs in the past year, that new cruiser models keep coming.

The future. But we can't have it

It's no secret that we motorcyclists are getting older. We're ageing because less people are passing their bike test each year (roughly 30,000 last year compared to 50,000 for the 10 years before the new two-part test) and so not only is the pool not growing it's not even being replenished and so the average age isn't being diluted down by yoof. When the going gets tough in any situation, you really get to see who's got their shit-sorted and who's light enough on their feet to adapt to change.