2006 Honda Shadow Sabre on 2040-motos

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Honda Electric Bike

Takeo Fukui’s speech this week was a bit on the gloomy side as the company adjusted its profit forecast by 67% in the wrong direction. Slumping auto sales and a sagging U.S. dollar were the main factors for Honda’s third profit forecast cut this year.

2014 Honda Forza Scooter Gets CARB Approval

The Honda NSS300 Forza scooter has received approval from the California Air Resources Board. The 279cc scooter was first announced at the 2012 EICMA show for the European market and Canada, and it looks like it will be available for sale in the U.S. The Forza still needs to get a certificate of conformity from the Environmental Protection Agency, but that should not be difficult after getting the O.K.

Honda’s New Documentary: Dreams vs Nightmares [trailer]

Honda have been releasing video documentaries on… well… everything!  Why?  Well to toot their own horn and remind you that Honda is crazy cool. Actually, their videos aren’t that bad, although somewhat dramatic.  I hunkered down and watched their “Failure: The Secret to Success” video and it held my attention. Their new video is titled “Dreams vs Nightmares”, which features a few notable people such as Clive Barker and Deepak Chopra.  I’m curious to see how they take this theme and use it to show how and why Honda creates and designs the products they make.