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Honda's latest Cub

Honda released their original C100 Super Cub way back in 1958 when other bikes at the time proved to be notoriously unreliable and difficult to ride. Since then, they have sold over 27 million C90s, with the step-through framed bike proving to be easy to ride and even easier to maintain. Looking like it's come straight from the film WALL-E, the new UNI-CUB might have two wheels but any similarity with a Honda C90 ends there.

Electric Moto Corporation

After launching their website last week, the California based Electric Moto Corporation has now announced the IPG Group as their agency of record to help increase brand awareness and bring in some investor interest.  According to their website, other then the EMAX 72 DS electric motorcycle, there is a scooter, ATV, bicycle and a personal watercraft on the drawing board. Some available specs after the jump. Weight:  210 lb Voltage:  72 V Capacity:  14 kW Top Speed:  60 mph HP (approx):  21 Torque:  40 Nm Range:  3 hrs Construction:  Aluminum Wheels (front/back):  21/19 Hubs:  Talon Brakes:  Disc/F&R Type:  Brembo Suspension:  Ohlins Price (est):  $9,995 Mitch Leonard is the newly appointed CEO of Electric Moto Corporation and has more than eighteen years in the motorcycle industry.  Leonard, credentials include working with: American Honda Racing, Pro Circuit Racing, Suzuki Racing, Yoshimura Racing, Troy Lee Designs, Showa Suspension, Ohlins Suspension and Dunlop Tire.

Honda 'Hands'

Honda are well known for their commercials with their 'Cog' ad for the Honda Accord car (2003) the most awarded of its time. Honda's latest advert celebrates the curiosity of their engineers and features classic motorcycles such as the Honda Cub and the RC112. A CBR and CRF also make an appearance along with a nod to that previous ad, a cog.